Creating your Own Oprah Effect!

I taught a class last week for aspiring authors on what they can do to start promoting their book and business. I am a true believer that every business should create a strategic PR plan. Word of mouth is still king and that’s what we built Feverish and all my other projects on, in simple terms PR is getting reputable and trusted people with a large following to share your information with their audience. If Oprah talks about your book or product that’s the end result of great PR and the ultimate dream come true for most. But you can build great PR on a local, regional or national level especially now with Social Media if you can get the right exposure from blogs, twitter, newspapers, local magazine and internet radio show you can ROCK It Out! I came across this article on and thought that it had some amazing tools for creating your own “Oprah Effect”