Felecia Hatcher is a Palm Beach native, former Wii slinger, and a true ice cream lover. She and her husband Derick Pearson co-own Feverishone of the longest running “food” trucks in the area, selling frozen desserts. They just introduced six new Feverish carts around the city, taking their sweets to unexplored and harder-to-get-to-in-a-truck places. The look and vibe is fun and funky — and ice cream’s the perfect way to bring down your body temp on a steamy Miami eve.
As the weather warms, you’ll be seeing more of Feverish at the food truck meet-ups. They’ll likely be at the Biscayne Plaza (NE 81st Street and Biscayne Boulevard, 11 a.m. to 2 p.m.) on Thursday afternoons and on Tuesday evenings at the North End Biscayne Triangle Truck Roundup (127th Street and Biscayne Boulevard, 5:30 to 10 p.m.). They’ll be parked at Las Olas Farmers Market this Sunday, the Jackson Memorial Hospital Farmer’s Market on Thursday from 9 a.m. to 4 p.m., and the Wilton Manors Farmers Market in March.
New Times: What did you do before you started Feverish?
Felecia Hatcher: I had a career of a little over five years as a marketing manager. I traveled around the country putting together experiential marketing campaigns, and right before Feverish, I was working for Nintendo.