Hey I found this nice article from under30ceo.com and thought of sharing it with you
Any company needs to leverage the reach of social media well to be successful. Twitter, facebook and linkedin are the leading social media sites which can give you a good lead. The people that use social media and the interactions that take place there can really lift your business. Social media sites give you a risk analysis and provide you exposure at an early stage. If done the right way you can get special attention through the use of tweets, pictures blog posts and even normal casual interactions