Hey I found this nice article from youngentrepreneur.com and thought of sharing it with you
“Today’s world has many successful personal brands – Tim Ferriss, Gary Vaynerchuck, and Tony Robbins to name a few. Their success has led many to believe that their own ideas and philosophies can be practically applied to the world market for improving other’s lives. These success stories, combined with the recent surge in social media and the ease of use and high potential for Facebook and Twitter marketing has created a very big illusion – personal brands are easy and will carry high success with their creation. Unfortunately, this is statistically almost never the case. The reality is that very few people are able to create a personal brand that earns them an equal amount of money, let alone more money, than their existing occupations do.
Quite the contrary though is also true, so I do not mean to say it is impossible. In fact, there are numerous people who you have probably heard of with successful blogs and online businesses making six-figure incomes. When people think of creating their personal brand, the focus must really be on… themselves. The individual is the product. Whether it be their E-Books, podcasts, speaking, or physical books. This content must provide a way to enrich and supplement another person’s career or lifestyle. And most importantly, the content must contain thought out actions or strategies an individual can utilize that prove to be consistent in showing positive results across a customer base……….”